Karen Moreno – Adwiz Digital

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Website Design
Shopify Store Setup
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- Mobile Apps
- Web Applications
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Marketing
Website Design
Shopify Store Setup
Development
- Mobile Apps
- Web Applications
Testimonials
About
Contact

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Adwiz Digital

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About Us

We’re a Top Web Solutions Agency in Gurgaon, India delivering business results through Custom Websites, Web Applications, Mobile Apps & Digital Marketing to clients across the world.
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Google Maps levels up with a product search featur

Back in January, Google laid off hundreds of worke

This Ganesh Chaturthi, let’s begin with Ganapati

Looking for ways to achieve better results with le

Looking for ways to achieve better results with less effort with Google Ads? Try these Google Ads shortcuts. Also, check out part 1 of this list so you don’t miss out.

4️⃣ Quickly Test Campaign Elements With Experiments

The Experiments feature in Google Ads allows you to quickly test campaign elements. Located under the Experiments section, click "All experiments" & then the “+” button to create a custom experiment.

You can test ads, landing pages, audiences, and more. Set audience percentage splits to force even testing. Experiments make it easy to identify clear winners to apply to campaigns for better performance.

5️⃣ Use Notations For Important Account Changes

Analyzing Google Ads performance is difficult due to complex changes, external factors, and multiple managers.

This creates challenges for understanding campaign effectiveness.

6️⃣ Add Audiences In Observation Mode

Add audiences in "Observation Mode" to Google Ads campaigns to gather insights without narrowing targeting.

➡ Navigate to the Audiences tab and select "Edit audience segments" to choose demographics, affinity, in-market, and custom options. Audiences previously reserved for Display and YouTube can now inform Search too.
➡ View audience performance data to see conversion rates compared to non-audience traffic.
➡ If an audience over-indexes for conversions, switch from observation to "targeting only". Audiences in observation mode efficiently test niche targeting before committing spend.

7️⃣ Review Insights & Recommendations

Review the Insights and Recommendations tabs in Google Ads for time savings. Insights provide high-level changes in account performance over time to focus your efforts. Recommendations suggest optimizations like repairs, bidding, keywords, ads, and more.

Follow @adwiz.digital for more such news and learn with us to grow your digital presence.
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